The Dowerin Field Days itself is the largest and most widely recognised agricultural event in Western Australia. The Committee has built a strong reputation over its 54 year history, with the brand recognised throughout Australia and increasingly overseas, across rural, regional and metropolitan areas.
The Dowerin Field Days directly targets attendees from agricultural regions, attracting over 25,000 visitors each year. Recent studies have shown that over 70% of all attendees come from rural and regional areas and most own or run an agricultural related business. Around 7000 broad acre farmers attend the event each year and over half of all visitors stated their reason for attending was a strong interest in agricultural products and services.